If desired, visitors can reorder boards based on their interest level. Pinterest displays boards in a SERP order. Tip 2:ĭon’t get too hung up on specific boards. You may find these tips helpful when creating new boards too. You can update these as needed as you expand your Pinterest site. Use this Pinterest “ board optimization” checklist to list off each board as you create it. So how do you decide which boards to promote and maintain? By using these tips, you’ll learn how to optimize your Pinterest boards for success. However, not all boards are similar.ĭifferent boards have different levels of interest and utility. It’s easy to get bogged down by how many boards you have created or how many categories you might have a chance at. Optimizing Your Pinterest Boards for Success When you learn about various Pinterest boards, it becomes easier to select the one that best fits your needs. You can target different markets with the help of Pinterest board categories. For example, if the Pinterest board for fashion is all about beach clothes, you’re going to want to post items and pictures related to that theme. Therefore, certain boards are more relevant to particular markets. This is because you can target specific demographics with the help of Pinterest categories.Įach Pinterest board has a specific theme. It’s great for driving both paid and organic traffic. Pinterest is actually a pretty good tool for generating traffic to your website. Why You Should Care About Pinterest Categories Once you have found a category, click on it to get started. You can also navigate categories by using the menu option at the top right. This will bring up a window that lets you choose options for All or Pinterest. On mobile, you have to tap on the little X next to the board name. This is very different from how searching works on a mobile site. If you open a pin on the desktop, you can sort by dropdown list and choose a category by clicking on the row’s heading. Here’s how to locate a list of Pinterest board categories on different platforms. Other than Pinterest everything category which is diverse, this list is data from the number of people who have saved specific things to their Pinterest boards. Below are the highest-ranking categories so far this year.

Pinterest’s most popular categories change constantly. Highest-Ranking & Most Popular Pinterest Categories

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